Below is the organization of people that make up Rosscraft Innovations Inc.. There are a vast number of members that allow our organization to get the information and intruments out to the many research technicians and users around the world.


  • Founder - William D Ross, BPE, MSc, MA, PhD, DHC

    william ross100x132Bill coordinates Rosscraft’s creative units in design and manufacture of instruments, instructional materials, and publications on related theory, technique and technology. He is well known for his advocacy of Kinanthropometry as a scientific specialization common to many disciplines and professional applications.
    The measurement of size he regards as the epistemological basis of the life sciences; either as a primary interest or a need to understand physiological and biomechanical performance events.

    What does a maximal oxygen uptake of 30 liters per minute mean? Absolutely nothing unless one states in what individual subject, under what conditions, measured with what technique and related to what tissue masses. His animated essays help focus on the 5th and 6th methods for the study of human growth and individual profiling to display and quantify and departures from statistical determined measures of central tendency and variability that he refers to as PAR SCORES (Prototypical Anthropometric References).

    He is well-known internationally and encourages cooperative research among human biologist and health professionals, particularly the ‘NOW’ generation. This is unrelated to age, gender, ethnicity, or economic status and has everything to do with opportunity to become involved as participants and witnesses in research. It involves character and a sense of mission for fostering optimal growth, development and happiness of all the children of all the people and helping maintain health, vigor and well-being of adults throughout their life span.

    “Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth.”
    Marcus Aurelius b 121 AD d 160 AD

  • Co-Founder - Mary L.  Ross B Ed

    Mary RossMary Ross is President of Rosscraft, an instrument design, manufacturing and distribution company in business since 1981, and President of Turnpike Electronic Publications Inc, a US based company. As the president of both companies, she conceives her role as creating the framework for innovation.

    Unlike the usual pyramidal organization chart, she prefers to look at organizations as mobile polyhedrons. Each individual is linked to every other individual. When the polyhedron moves with the ambient conditions, anyone with the requisite talent may be momentarily at the uppermost, apexial leadership position. She sees organization and administration as enabling people to apprentice themselves to one another. She does not accept that there is a hierarchy of tasks everything is important in a complex enterprise. Mary's initial experience in working with people was as a camp leader and waterfront director at a Campfire Girls' camp in Oregon during her teen age years. She continued for two summers after she graduated from the University of Oregon.

    After her marriage to Bill Ross in 1961, they lived in Vallejo, California for two years. During this time she served as a substitute teacher in a variety of multi ethnic schools. They moved to San Diego for four years before coming to Canada in 1968. She organized Campfire Girls in Canada and conducted day camps at her acreage on the South Surrey peninsula. She also served as a substitute teacher in Surrey for a year.

    Always interested in sport, Mary was a skating mother to daughters, Linda and Laurie. She was also a team leader in Precision Skating when the sport was evolving. For 13 years she managed a Coaches' Club Job Opportunities Service for the BC Section of the Canadian Figure Skating Association. She adopted the policy of "information, not advice" and helped coaches and clubs develop employment practices that are still in place. She has served the sport in various executive positions and was the team leader for the BC Coast Region for competition. Mary was also an avid curler and often had executive positions in her club leagues. She was an Advisory Board Member of the Douglas College Coaching Diploma Course.

     During the summer, she and Bill migrate whenever possible to Rosshaven, their family cabin. It is located in the woods surrounding Johnston Lake, a pristine area that reputably has the clearest waters in Canada (a claim made by the the habitants of more than a few lakes!). At Rosshaven, the beauty of the surroundings and the isolation are conducive to reflective thinking and innovation. "We can operate a computer off a generator or solar power and have satellite communication”. Everyone everywhere is a next door neighbor. Technologically possible: exactly as envisioned and by a polyhedron managed company with many friends and colleagues rich in talent."

  • Machinist - Brian W Ross

    Brian Ross is a third generation machinist. His grandfather and father, the late Tom Ross, were exceptionally talented machinists. With his father, Brian became involved in the design and manufacture of Rosscraft anthropometric instruments. In 1994, Rosscraft helped them purchase high quality computer based machinery. The Rosscraft instruments are machined from special aluminum stock and provided with a black anodized finish by Dr. Arnold Glaser's SurfTech Company that also furnishes anodizing for submersible craft. Recently, Brian’s son, Tyler, has informally apprenticed himself as 4th generation machinist.

    Any product can be improved. There was no question about the technical ability of Brian as a machinist. It soon became clear he had the same flair for design that Tom had. Upon Tom's death in 1996, as was the original intent, Rosscraft divested itself of their share in the machine shop and tools. A new machine shop was built on Brian's property. His commitment to the design and manufacture of anthropometric instruments continues. Because of the technical excellence of Ross Machine Inc. (a separate entity), Brian has been able to contract for custom projects in the high tech industries. He was involved in machining prototypes of a fertility meter (a device to monitor ovulation for enhancing fertility or avoiding pregnancy). He also designs and manufactures machinery for bottling plants, portable saw mills, and water craft.

    Under mutual non disclosure agreements, Brian and Joe Dorie, President of Oregon Rule Company Ltd, meld their inventive and technical ability to design and manufacture Rosscraft instruments.

    Brian is a mountain bike enthusiast, nationally rated master’s BMX racer and skier since he was three years old challenging slopes of Red Mountain, Rossland, BC.

  • Rosscraft Research Director - Francis Holway

    Francis HolwayFrancis is a multilingual, Registered Dietitian USA, Sport Dietitian Australia, Level 4 International Criterion Anthropometrist and Executive member of the International Society for the Advancement of Kinanthropometry. He is the owner of Rosscraft SRL Argentina, has a clinic, laboratory and offers courses in sport nutrition and anthropometry. He is the head nutritionist for Club Atlético River Plate.

    His company manufactures Rosscraft and other instruments and related products for South America. He has been involved in the parent company initiatives for over 10 years contributing to the development of instruments and analytical systems. He is at the leading edge in the design of individual profiling methods to assess status and change (Iconomet rographics and stratanalysis) at all levels of fitness including Olympic, national and international projects, regional studies in soccer, field hockey, swimming and body building.

  • Joseph Dorie BME

    Joseph E Dorie founded the Oregon Rule Company in 1981. Joe made his first adhesive backed rule to provide, a high quality, accurate, inexpensive, versatile industrial rules. This lauched the Handy RuleTM series of adhesive back rules that established the company. To-day, the product line has expanded to over 4,000 selections using mechanical, graphic and industrial art and many state-of-the art processes. Besides the standard selections, the company is committed to research and development and production from 1-off prototypes to 100,000 plus production runs.

    Joe brings his practical knowledge as a tool-and die apprentice during college years and combined his education and business experience. Expanding on his Mechanical Engineering college education, his main role in the company is as Electro-Mechanical Design Engineer. For him this is a continuous learning adventure involving haudralics/pneumatics, metallurgy, materials engineering, support engineering for sales, machine installation, trouble shooter, training instructor and chief engineer, This and the selection and nurturing of talent among employees has made ORC the undisputed leader in industrial custom measurement.

    Oregon Rule Company is housed in a new facility in an Industrial Park in Oregon City, Oregon, USA, This is an ideal environment and an advantage since the State of Oregon does not have a sales tax and Rosscraft can import through NAFTA agreements, or distribute from our depot in Blaine, Washington.

    Oregon rule company motto is “We Measure UP, Down, Sideways and in Circles!” Indeed, Oregon Rule products are pervasive: the crime movies on TV with measuring tapes, photographic templates for size of bullet holes, and other medical and forensic tools and devices were designed by Joe and company, as are veterinary medical instruments and many other special purpose instruments with private labeled products by leading companies.

    Under mutual non disclosure agreement, Joe and Brian Ross (Ross Machine Incorporated) are modifying and designing new Rosscraft anthropometric instruments in association with other creative units involved in production of instructional and learning materials, software and various involvement projects through Rosscraft Research and Development Division.
    Joe is an enthusiastic fisherman and will find Rosshaven on Johnson Lake where time stands still facilitates the act of creation. It is a joyous occasion for pondering different perspectives and possibilities with other friends of Rosscraft who have a special gift for invention and innovation that may have absolutely no relevance to instruments and machinery other than axes, chainsaws, solar panels, and other camp craft and the practicality of living with nature.   

  •  Daniela Herrera

    Daniela Picture

    Daniela Herrera was born and raised in Santiago Chile, where after 10 years of artistic gymnastics she decided to study Nutrition and Dietetics at Mayor University in Chile. Due to her passion in sports she obtained a dipolma in Exercise Physiology as well as being part of the Sport Nutrition team of Mayor University. This team helps to improve performance in athletes by doing body composition evaluations, dehydration rates and teaching students sport nutrition and anthropometry. In her spare time she can usually be found doing acroyoga or dancing.